Ok, so yes, we can always ask for more volume! So this genius little powder is perfect for adding that extra oomph. Applied to the roots, the powder literally acts like a Playtex bra as the powder magically attaches itself to the hair fibres to “lift and separate”, adding volume where you need it. Basically, this is backcombing in a bottle. What makes this different to other volumisers? The fact that this is not constrained to only the roots – use along the hair length too to add volume all over. And if you’ve got to the end of a long hard day, and need a little boost before you head on out for the evening. Just rub your fingers along the root line to reactivate the volume-boosting properties all over again.