This luxurious thick pale yellow cream, packed full of nourishing oils is applied to damp hair for five minutes before you wash your hair. Not only is that five minutes of your life not wasted, but when it says five minutes it really means five minutes. Literally. 300 seconds is enough to transform the hair to its virginal state, before it got coloured, tonged, straightened and generally damaged to within an inch of its life. Yes, we’re ALL guilty. And yes, this really does what it promises.